The concept is about seeing.
The logo proposes seeing things as they are.
And it is hopeful since to see things as they are is the greatest hope for transformation.
Each eye is a unique story.
Many stories, many perspectives, many viewers...
All eyes are turned to the most important humanitarian issues of our world.
This is how the logo proposes seeing things as they are:
Each little blue drop is a story that makes up the 'field', our world. And this field is being watched by the eyes of the filmmakers which in turn become the eyes of the viewers. In fact, the stories become the eyes. The line between subject, filmmaker and viewer is blurred and all that is, is the eye and the seeing. When we see, we understand.