The two graphic elements are an stylised eye and a horizontal line. The eye is related to the idea of witnessing inherent to documentary film, and also graphically suggests flow and interaction, pertaining to the idea of films with a social purpose and the goals of the UN. The line figures the horizon (also playing with the idea of "ground" or "place"), adding stability to the composition and allowing to a clear separation between main and secondary titles. Overall layout is kept simple and clean, keeping in mind inclusion in advertising and ease to reproduce in different printing techniques, applications and materials.
There are four versions: two variants for "solid" and "clear" background, each with or without full title.