Designing a logo that tells a story for a specific purpose is very challenging. The logo I proposed for stories from the field, will encompass a multifaceted human rights and humanitarian global issues. By creating an abstract image with a filmstrip I introduced a meaningful icon; a flower universal symbol of peace, innocence, growth, deliverance, hope, well-being, prosperity, wealth, and forgiveness. I had create it a concisely language, that communicates this issues: Elements like, filmstrips, hands, abstract flower, and different color that represent the UN goals, all working together to communicate the purpose of this film festival. The logo works well on different application and sizes, its friendly and most important, it communicates with the audience.