This logo conveys feelings of life’s cycles, as well as feelings of sustainability, balance, strength and rejuvenation. It is also a lens, ever expanding and contracting to reveal a new perspective, much like the films of the UN Film Festival. It it’s tone and composition, and represents the balance the UN goals are trying to attain. It is made from eight elements to represent these eight goals, and how they work together to create unity and balance. The font treatment for stories is a script font in order to speak to the often personal human experiences that the stories share. The horizontal and vertical type together create a corner that holds the icon. Overall, this logo plays with ideas of a globe, an eye, a lens, cycles and balance.