Film as a medium for capturing and telling a story.
The filmstrip is turned into a speech or story bubble.
It works as a single colour which can be changed annually, differentiating each year's Festival and keeping the identity fresh.
It's simplicity means it is incredibly flexible and media-neutral. The design can be embossed or the film groves can be punched out of paper and animated for the screen. It'd look great on a T-shirt.