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This idea, which was inspired by the eight UN MDG, went through several iterations. Originally, I had created icons for each goal, but felt that the design was too crowded and the three icons were just as effective. These icons represent film, the world and harmony respectively. These three icons symbolize the ideals of the film festival.
The use of the "chat bubble" border helps add a little bit of style, but it also represents the "documentary" aspect of the film festival. Documentaries are often full of first person accounts and interviews, and chat bubbles are generally used to represent character speech.
The font I chose is "American Typewriter." It was chosen for the headline because of it's "news-y" feel. To me documentaries are not only supposed to be entertaining, but educational and informational as well -- kind of like a moving picture newspaper. However, because the headline is fully justified, the text became difficult to read. In order to give the important words some separation, I added the solid blue bar. Not only does it help improve readability, but the splash of color adds some style to the logo.
Finally, the color I chose is the same blue used in the United Nations logo. My black and white design really needed some color, but I wasn't sure what color to choose. Because color is so important and means so many different things to each culture, I had to be careful. Luckily, we came across this blue. I had learned that this blue represents the color of the sky and therefore could not be mistaken as offensive to any culture. Here it serves two purposes: 1. to add some important visual cues and 2. to tie the entire logo in with the United Nations itself.