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This logo design literally shows a field. There is the sense of turmoil with the dried grass, the barbed-wire, and the pink sky. These elements are there to allude to the types of subjects that are typically covered in this documentary film festival. The type is located in reel film that contrasts with the scene above. Together, the viewer will understand that this is for a film festival, and will also get a sense that the subject matter may be of a less than idyllic issue.