The icon for this logo uses a piece of olive branch from the UN logo to represent the global humanitarian and human rights issues that the eight Millennium Development Goals address. The icon also includes a piece of filmstrip to represent the documentary film festival. The ‘F’ in field is part of the filmstrip in the icon to help the viewer engage in a little mind puzzle, which will help the viewer remember the icon as a symbol of ‘Stories from the Field’. The font used in the title uses a bold black font like one would find stamped on a box of supplies or food sent out into the field, on humanitarian missions. Included are a few color combinations as well as a weathered version of the icon to represent all of the hard work and effort being accomplished in the documentaries.