STORIES FROM THE FIELD logo competition

Competition Details

Special someone

by Frank Li

The idea is about bringing the title as a part of the icon, using a small yet eye catching, organic shape to symbolize some sort of seed that needed to be nurtured and looked after. This concept worked well as the title ended with the word “field”, so it actually looked as if a seed is blooming amongst the field while the orange gradient suggests a glance of hope on the horizon.

The icon works well with the title but can also stand out by it self, it is easily recognized and stands out both far and near.