1. By pledging for the millennium development goals, 189 countries are trying to help each other and the icon in this Identity symbolize each country or an individual trying to achieve the ultimate goal of helping people and supporting each other.
2. The feel of films is captured by creating the icon of individuals as a film reel/roll.
3. Main underlined concept is achieved by showing a human trying to help another human by supporting each other.
4. Follows symmetry when seen upside down or any other angle and thus gives complete flexibility to work with in any medium or format.
1. The color choice of GREEN is from FIELDS.
2. BROWN is from STORIES since each soil is brown in color and has its own tale.