This bow shape has become a global synonym for humanity. The aids bow has made it famous but it exist in different places, all of them trying to do something good, something to help the human kind.
It seems nearly too simple to combine the global shape for humanity with a movie tape, but even as a "stand alone icon" will this logo communicate really fast to the viewer what its all about.
The colors I used are only suggestions. The bow should not be colored in red to be not confused with the aids sign. Otherwise the colors are still open to your choice.