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In this logo, the eye represents two things: 1) the story being told by the documentary, and 2) the people watching the film, and becoming aware of the different subject matter that these films touch upon. The lashes on the eye are green to symbolize the "fields" which the stories come from, and to tie in to the environmental issues as well. Coming out from beneath the eye is a strip of film, also symbolizing the stories going into and/or coming out of the people involved with the film.