Short version of the logo: Icon + “Stories from the Field”
The logo comprises of upper green color portion with wheat and grass to represent field.
The logo lower black color portion comprises of a tripod used for filming.
The chosen typography is American Typewriter to sync with the festival title and its documentary theme.
Together as a whole, it is an iconic representation of stories from the field told through a documentary film.
Full version of the logo: Icon + “Stories from the Field: The United Nations Documentary Film Festival”
The 2 elements and 2 variants of the logo is both representative of a documentary film festival.
The UN Millennium Development Goals the logo reflects are as followed.
1. The logo is representative of wheat to reflect its aim to eradicate extreme poverty and hunger
2. Universal primary educations can be achieved through storytelling through a film.
3. The “V” formed by the grass of the logo is to promote gender equality and empower women.
4. The logo has full-grown wheat to reflect the goal to reduce mortality rate among children under five. This is representative that the children will reach adulthood and not fall short of reaching the full cycle of life.
5. The logo in promoting gender equality and empowering women will serve in reducing maternal mortality ratio.
6. The “A” of AIDS are imbued into design of the tripod within the logo. The logo reflects its goal to combat HIV/AIDS, malaria and other diseases by placing it under control
7. The logo with the field resting on top of a tripod ensure environmental sustainability as an important priority.
8. The coming together of subject (green) and object (tripod) of the logo signifies a need to develop a global partnership essential for development (like a handshake).