The UNDFF logo (the simbol) represents a movie projector and a classic movie camera, consisting of letters UNDFF. Two circles above the body represents film rolls (but also two heads smiling, implying that movies will effect positive energy). The triangle on the left represents lens (but also a hand waving). The logo simbol can be scaled to a minimum size of 8 mm height / width.
The full text of the logo and its shorter version is always positioned left of the simbol, so it appears like it's been projected through the lens, and further emphasize the link between the logo and the event.
Colors are Warm Red and Cool Gray. Warm Red gives life and warmth to the simbol, and Cool Gray calmness and seriousness of the thematics. The combinations of the two gives classic, yet modern look of the logo.
Text is written in Helvetica Neue Condensed, chosen for its great legibility. Colors are selected from PANTONE solid library, which beside it’s cost-effectiveness due to only two color usage will ensure exact color match anywhere in the World.