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STORIES FROM THE FIELD logo competition

Communication

With Media Communications Association International, New York Chapter


Competition Brief


Design the official logo for “Stories from the Field: The United Nations Documentary Film Festival”

The Stories from the Field festival is presented by Media Communications Association International, New York Chapter (MCA-I NY) in partnership with the United Nations Department of Public Information (UNDPI) and The New School.

Until now the communications material for Stories from the Field has contained variations of the MCA-I NY logo with the United Nations logo and the title – as shown in the example here. The organization is looking for a logo that represents the festival, rather than the organizations that present it.

The logo would be used on the festival's calls for entries, programs, posters, flyers, stationery, collateral materials and the website. It would also be used to brand the various satellite festivals that are in formation.


The Logo should be composed of 2 elements:

– An icon representing the festival

– The festival title


Your Entry should feature 2 variants:

– Short version of the logo: Icon + “Stories from the Field”

– Full version of the logo: Icon + “Stories from the Field: The United Nations Documentary Film Festival”

Notes for the full version: Stories from the Field should have more prominence than UNDFF (think of the difference between a title and a tag line). The use of a colon is not mandatory so long as the hierarchy between the main (“Stories from the Field”) and secondary (“The United Nations Documentary Film Festival”) parts of the full title is clearly established.

While you may elect to show examples of applications of your logo design in various formats, you are not required to design anything other than the logo itself.


Key concepts to consider in the design:

– The logo is to represent a documentary film festival.

– The films are about global humanitarian and human rights issues. The films that are screened have been submitted from all over the world. The organization’s goal is to be able to screen the films to audiences all over the world.

– For a film to be considered for inclusion in the festival, it must reflect one or more of the eight UN Millennium Development Goals. Entrants to the logo competition should familiarize him/herself with the MDGs whose target date is 2015.

Background on the festival

“Stories from the Field: The United Nations Documentary Film Festival” first took place in 2005 to celebrate the 60th Anniversary of the United Nations and support the Millennium Development Goals. Media Communications Association International (MCA-I) is a global community of professionals dedicated to the business and art of visual communication. Founded in 1968 as the International Television Association (ITVA), and renamed the Media Communications Association International in 2001, today's organization now serves a diverse membership of producers, directors, writers, camera operators, technicians, industrial performers, journalists, publicists, graphic artists, programmers, and media executives.

In 2004 MCA-I joined with the United Nations Department of Public Information to create a film festival to showcase documentaries made by various UN or UN-affiliated agencies. For a film to qualify it had to reflect one or more of the points contained in the ongoing theme of the Stories Festival: the Millennium Development Goals.

In 2005, 80 films were submitted and selected films were screened at The New School’s Tishman Auditorium in New York. In 2006, the festival was opened up to the public. Awards are given to Best UN Feature (15 min. and longer), Best UN Short (under 15 min.), Best UN PSA, Best Public Film (60 min. and under), and an Audience Choice Award for Best (UN or Public) Film. This year the program expanded to include panel discussions and workshops, and in 2008, the festival plans to add a special category for young documentary makers.

The Millennium Development Goals

By 2015 all 189 United Nations Member States have pledged to:

1 Eradicate extreme poverty and hunger

2 Achieve universal primary education

3 Promote gender equality and empower women

4 Reduce child mortality

5 Improve maternal health

6 Combat HIV/AIDS, malaria and other diseases

7 Ensure environmental sustainability

8 Develop a global partnership for development


To read the Millennium Development Goals in full: un.org/millenniumgoals

To learn more about the festival: storiesfromthefield.org


Submission Deadline

Monday November 26 2007 at 11.59pm UTC (Coordinated Universal Time)


AMENDMENTS & ADDITIONS TO THE GENERAL COMPETITION RULES

The following amendments are made to the Competition Rules. In case there is any conflict or inconsistency between the original Competition Rules and these Amendments and Additions, the provisions of these Amendments and Additions shall control.

Legal Information

This Competition is designed for the express purpose of creating a logo that will be used exclusively by Media Communications Association International, New York Chapter (hereinafter “Stories from the Field”) in connection with Stories from the Field, a film festival affiliated with the United Nations, and Stories from the Fields’ affiliates’ and assigns’ websites, marketing, promotional and collateral products and materials, including satellite events. By submitting your entry, you acknowledge and agree that in the event your submission is selected as the entry that wins the Competition, (the “Winning Work”), you irrevocably, perpetually, and in whole, assign all rights, title and interest worldwide in and to all work product the entry to the Stories from the Field including any rights relating to copyright, reproduction, distribution, creation of derivative works, display, and performance, in all media, now known or hereafter discovered. You further agree that upon your selection as the winner of this Competition, you will execute any and all reasonable documentation to irrevocably, perpetually, and in whole, transfer and assign all title, rights and interest in and to the Winning Work to Stories from the Field, and acknowledge that Stories from the Field may register a copyright comprising the Entry, in which case you will be designated an author of the copyright. Stories from the Field or its assigns, however, will own all rights in and to the copyright, and to reproduction, distribution, creation of derivative works, display, and performance, in all media, now known or hereafter discovered.

If you have not done so already, please take this moment to read about Stories from the Field. If you do not want your entry to be used as the logo for this organization, or are morally, spiritually or religiously opposed to its mission, please do not enter into this Competition, but feel free to enter others at the DESIGN 21 Social Design Network. By submitting your entry, you acknowledge that you know about the organization and waive any droits morals in and to your entry in the event that it is the Winning Work.

Promotional Use by DESIGN 21

By submitting your entry, you grant Stories from the Field, DESIGN 21, and Felissimo Corporation a limited, perpetual license and right to use your name, likeness, and your entry (and any derivative works thereof) in any news articles, releases, websites, promotional materials and other marketing and/or informational materials concerning this Competition or other competitions organized or held by, or in connection with DESIGN 21, the Felissimo Group, UNESCO, and Stories from the Field. In the event that your entry is not selected as the Winning Work, apart from the limited license set forth above, you will retain all rights, title and interest in and to your entry, including any and all copyright.

If Your Entry is Declared the Winning Work

If your entry is declared the Winning Work, you must certify that you are over the age of eighteen (18); you also agree to cooperate with Stories from the Field to take all reasonable steps to transfer or assign any rights in the Winning Work to Stories from the Field, as set forth above.
If your entry is declared the Winning Work, and you comply with your obligations as set forth above, you will have an opportunity to create or design collateral goods for Stories from the Field, on terms and conditions to be determined by Stories from the Field, in its sole and absolute discretion. Also, Stories from the Field will provide attribution to you (or a pseudonym, where applicable) for creation of the work on its website, or in other material where commercially reasonable. This attribution credit may be set forth in any manner Stories from the Field may choose, in its sole and absolute discretion. You acknowledge that DESIGN 21 and Felissimo Corporation and UNESCO are not related in any way to MCAI-NY, except as independent contractors, and DESIGN 21, Felissimo Corporation and UNESCO are not responsible or liable for any failure on the part of Stories from the Field’s use of the work or attribution of credit, or failure to do either. You further acknowledge that Stories from the Field reserves the right to use or not use the design as it sees fit, and in its sole and absolute discretion.

Governing Law

The terms of the Competition, creation, and transfer of rights in the entry are governed by the laws of the New York State in the United States of America, and, where applicable, the Berne Convention as given effect by US law. Any and all disputes arising out of this agreement shall be resolved in the courts of the State of New York, USA. These Competition Rules and these Amendments constitute the full and complete agreement between you, DESIGN 21, and Stories from the Field as regards your entry, your participation and conduct of the Competition, and the award of any prize.

Judging Criteria

Judges will be basing their decisions on:

– Whether the entry contains the required short and full versions of the title and that both short and full versions contain both an icon and title

– How well the logo would work across online and print media, and the various applications which are outlined above, in terms of legibility, size/area, graphic strength and simplicity etc.

– How well the logo works as a symbol of the festival and the content and values behind it

Prizes

Winner: $5000

Most Popular prize: $500

Jury

PRELIMINARY JUDGING: Judging panel for the first round will be comprised of expert judges chosen by DESIGN 21 and UNESCO. These individuals will review all entries and select the finalists to go on to the final round of judging.

The Pre-Selection Jury includes:

Marianna Amatullo (USA) Director International Initiatives and Designmatters at the Art Center College of Design

Rick Bennett (Australia) Senior Lecturer School of Design Studies College of Fine Arts, UNSW, and Founder/Co-Convenor, Omnium Creative Network [OCN]

David Carlson (Sweden) – Brand consultant and founder David Design and David Report

Halim Choueiry (Lebanon) – Designer, teacher and Vice President of Icograda's (International Council of Graphic Design Associations) Executive Board

Jacques Lange (South Africa) – President of Icograda's Executive Board

Jennifer Leonard (Canada) Designer strategist at IDEO

Lise Vejse Klint (Denmark) – Program Director INDEX and Secretary General of Icograda's Executive Board

Omar Vulpinari (Italy) – Creative Director of the Visual Communication Department at Fabrica

Laetitia Wolff (USA) – Editorial Director of Surface Magazine

PUBLIC VOTING: DESIGN 21 members will be able to view all the entries submitted to the competition and vote for their favorite entries. The Most Popular prize winner automatically goes on to the final round of judging. ALL DESIGN 21 MEMBERS WILL RECEIVE AN EMAIL WHEN VOTING IS ACTIVATED.

FINAL JUDGING: Representatives of MCAI and UNDPI will select a Winner from the pool of finalists.

The Final Round Jury includes:

Rocco Callari – former Chief of Graphic Design Unit at UNDPI

Matias Delfino– Graphic designer at UNDPI

Linda Lopez – President, MCA-I NY and Co-Producer of "Stories from the Field"

Joanna Piucci – Chief of Special Projects Unit at UNDPI

Corinna Sager – Programs Chair of MCA-I NY and Co-Producer of "Stories from the Field"

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