Child’s Play

Competition Details


by Suelen Caviquiolo

"Mocambo" is a wooden toy developed to be given as charity for children ranging from 3 to 6 years old and that belong to low-income families.

The design has its concept based on elements of the Brazilian visual heritage and popular architecture found in the regions north and northeast of Brazil which has its origins in Africa. This concept shares symbolic content which will act as identity reference to little children and share values like cooperation, diversity, respect and harmony.

The final result is a set of 107 colorful certified lyptus wooden blocks which can be stacked up or put together. Further to the regular building blocks there are blocks shaped like cars, trees and human figures. Its colors and shapes stimulate imagination and creativity further promoting motor, cognitive and sensorial development while the child plays