Japan Earthquake Relief: “I’m with you!”message greeting cards

Competition Details
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Spring Rebirth

by Michael Wiley
Co-authors:

The Japan earthquake not only affected the residents of Japan, but affected people all over the world. The cherry blossom is an important part of Japanese culture. Throughout history, the cherry blossom has represented victims of numerous disasters. As they were used in World War Two, representing the victims of the Hiroshima and Nagasaki bombings, the cherry blossom represents beauty and quick death, relating to the swift tsunami. For thousands of years, the cherry blossoms have been celebrated for their beauty. When the trees are in full bloom, residents are reminded for the beauty nature has to offer.

Rather than focusing on the serious aspects of the disaster, the recovery effort is reinforced through soft colors and emotional impact. A little bird is shown on a tree branch about to feed its young, and it is being protected by the branch from the wind. The birds represent families taking care of each other in times of need. The aqua and green coloring is reminiscent of spring time, when nature is starting to bloom. The rebirth and reconstruction of the affected areas will take years to complete, but if the people of the world all band together, like the blossoms on the branch of a Sakura tree, restoration will be possible. Even when there is a natural disaster, nature recovers and creates new life and beauty.