Japan Earthquake Relief: “I’m with you!”message greeting cards

Competition Details
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Alexis Kogan Cherry Blossom greeting card

by Alexis Kogan
Co-authors:

My greeting card design is based mostly around the idea of “I believe we can make it through,” and the delicate but powerful imagery of the cherry blossom. Although the cherry blossom may seem to be a cliché image to use when it comes to Japan I saw it as the perfect opportunity. It is the Japanese national flower and it has so much rich meaning behind it of the cycle of life, rebirth, how we rise and fall, and in general, the nature of life. I found this so fitting seeing how this part of life, or life in general really is fleeting and uncontrollable. Things happen out of our control and there is nothing we can do but to find a way to deal with it. I thought if I created the cherry blossom image with a water color effect it could be beautiful and fragile yet still really powerful in its meaning. This idea alone of the juxtaposition of weak and strong makes me think of the Japanese right now and how they’re working through this tragic situation.
Besides the imagery, I wanted the actual message in the card to be just as empowering. I find that using words in your imagery or beside it, just one or two really good ones can be so influential and meaningful. I decided to go with the idea of love, hope, faith, strength, and courage, as they are all sentiments of what these people need right now and with the “I believe” attached it is truly connecting the sender with the receiver. If we can all believe that we’ll make it through together, that’s ten times more effective than these people doing it on their own.