Japan Earthquake Relief: A symbolic charity accessory

Competition Details

FUROSHIKI "After the rain, earth hardens"

by Giorgio Uboldi
Co-authors: Veronica G. Clarin

Furoshiki is a type of traditional Japanese wrapping cloth often used to carry different types of goods. A useful and eco-friendly accessory that can be worn to spread a message of solidarity, support and hope towards the Japanese population.

The different prints convey an encouraging message through different illustrations of birds which are endowed with positive meanings and which are regarded as symbols of hope, strenght and recovery.

Furoshiki is practical and versatile: it can be worn in any occasion by both women and men and, as shown by instructions printed on the inside of the wrapper, it can be used in multiple ways: as a bag, a scarf, a gift wrap, an interior decoration.

The design responds to environmental concern in terms of material (100% cotton) and re-usability. Furoshiki it's a traditional accessory so it can be produced using local resources to support people from the devastated area.