Even if we can't be there physically, we are present spiritually. It is through faith that we are able to hold on to something and believe that we will be able to overcome what we are faced with. That is the key. Pledged with prayers, our hearts are with you, Japan. You are not alone.
The keychain is meant to be a unisex trinket that irregardless of the age of the owner can be held. An essential that will be able to remind anyone that they are not alone as long as they believe in love and prayers.