The logotpye consists of a simple symbol, a text line and a rainbow ribbon. The symbol is like an orgnanic system that represents the nature and genesis, but it is also like a cable cross-section, or a technical component, so it is
traditional and contemporary. Handicraft is a basic cultural value, it has its roots in the nature and religion and its future in the modern technical world. The rainbow ribbon could be used to connect different parts of the layout, as shown in the explorations.