Crafting Excellence

Competition Details
Radl_logoaward01_550x550_

Radl logoAward01, Radl logoAward02

by vodarna
Co-authors:

Description of my choice of logo atributes concerning the design of
Radl logo Award01 in AWARD of Excellence for Handicrafts competiton
I want to help the long title by dividing it on three lines of text crowned
by sort of pictogram everybody can read.
The drawing represents a seal of quality supporting the unique occasion.
Simple lines can evoque paper boat as a simple symbol of all handicrafts.
I believe in its great impact on the viewer and I am choosing following speech
of colors to: 1 cheer the pictogram up by orange color which is stimulating
and entirely positive
2 tone of greenish golden color for the rst two lines of text that
can invite a spectacular hint in its perception
3 black color for the word “HANDICRAFTS” which puts an emphasis
on the most important word of the text part
All the atributes have been tuned carefully for its black and white version.
I think that the logo is easy to read, print, change its size, engrave.
Ludek Radl , MFA

Description of my choice of logo atributes concerning the design of
Radl logo Award02 in AWARD of Excellence for Handicrafts competiton

To keep the long title compact in its message there are only two lines of text “served”
on a symbolic bowl sketchetched in two swift lines. The first one announcing the
precious moment of an unique honor supported by the tone of greenish golden color
and the word “handicrafts” which was given a similar characteristics of expression
like the underlying bowl, only in black color to lure the attention of the viewer.

The sketch is made in orange color which is stimulating and entirely positive

The black and white version follows the color tones in principle.
I think that the logo is easy to understand and read, print, change in size, engrave.

Ludek Radl , MFA