The logo form merges natural and man-made references.
This Marque can be used as a single setup, shown in first three screens, or has the flexibility of multiple layout options as indicated in the next three using variation with the two halves of the symbol.
Flowing material, sea shell, reflected mountain form and a twirling dress are a few forms the logo can imitate.
Rotate the symbol, offset the two halves for different uses, the logo itself requires and visualises 'craft'.
The colours are also a way in which the logo can be made to fit its application. The example in these jpegs is a colour found on a vibrant sea shell.