The design concept is to recognize and glorify those who have excelled in crafts that require skillful hand work .
The idea of the logo is to focus on the most important tool of the craftsmen, that is, his palm.
The human palm in the logo doubles as “h” in the word handicrafts making it appealing as well a showing the importance of palm/hand for the craftsmen.
The colours used in the word handicraft helps to focus the attention on “hand” as well as in “crafts” making it self explanatory and throwing light on true nature of the program.
The fonts used for the logo gives it a contemporary look .