The logo features a symbol representing the human hand suggesting the essence of Handicrafts.
The appearance of the rough spots of the symbol suggest the uniqueness of the pieces of art created by man.
The symbol stands out in a negative world map representing the international scope for the implementation of the Award of Excellence for Handicrafts.
The colors, the brown that blends in green represent the colors of Earth and organic raw material which it comes.
The symbol also contains a part designed with a effect of pixels, to suggest innovation and application of new technologies in the craft processes.
The serif font balances the texture of the symbol, in addition to transmitting concepts of tradition, integrity and trust.