Handicrafts provide a livelihood to large numbers of people.
The handicrafts products become globally popular but the skills and expertise remain largely informal and inadequately documented.
Finger prints represents traditional handmade skills in a innovative manner.Bar-code symbolizes that handmade products are future selling products. Colors green and brown represents the color of nature, environment and sustainability.
The logo is a combination of three elements : the existence of traditions, the possibility of social innovation and the design for sustainability.