Crafting Excellence

Competition Details

Tradition+Innovation Logo - Andrew Lockhart

by Andrew Lockhart

The following entry (and alternate concept) for Unesco's “Award of Excellence for Handicrafts” seamlessly blends tradition and innovation into a distinct and recognizable logo mark. The use of an abstracted and stylized weave pattern combined with a sanserif typeface creates a modern look for traditional crafts. The color's likeness to red clay also aids with the connection of innovation and tradition.

Thank you.