Crafting Excellence

Competition Details

Logo for Awards of Excellence for Handicrafts

by Richard Graff

CHALLENGE: Create a logo that depicts universal imagery without a single specific influence and is recognizable all over the globe. Create a logo that is inclusive that depicts tradition, innovation and sustainability.

RESULTS: Background of different colors and textures overlaid with the tree. The tree because it contains numerous positive meanings including sustainability. Vivid colors also open to multiple interpretations and symbolism which includes that of tradition. Texture represents the innovation of artists and their brilliant application to their creations.