The design depicts the joining of two hands. It symbolises unity. Here, as can be seen, it also represents a weave(the overlapping part), which can be considered one of the most basic form of handicrafts. Also, the logo seems to be hand drawn, which acheives the effect of conveying the traditional methods, as the use of hands is the most traditional of methods and also the essence of handicrafts. The typography also resembles a hand writen one.