The logo comes in supporting traditional handcrafting not only by it’s content but also by it’s execution. Embedding the traditional handcrafting with the idea of freeehand drawing achives to highlite the importance of this technique. The mix of different techniques, old and new, is reflecting the support of craftmanship. On the other end the straight typwrited text symbolize presents and future techniques . The different colors represent the warriety of crafts all gathering together for one purpuse to make handcarfted goods linking together traditional skils with innovation.