Crafts are usually appreciated in their final form, for use in our daily lives and for admiration as we go about our everyday. It is the processes of craft that make them unique and are eternally valuable in the industrial world of today. It is these processes which have to be celebrated as they carry the traditions of a culture and are made personal the maker. The Unesco programme seems to bring these to the forefront, and allow for their innovation to continue. This is why the logo proposed in this entry communicates the process in mid action, unfinished and open to change, as is expressed by the weaving lines. The black box and typography framing this, attempt to mark out the high standard and quality of the award.