Crafting Excellence

Competition Details

network and niche

by vaatika Dabra
Co-authors: Tarun deep girdher (guide)

This approach talks about a niche that the artisan has created for himself in the market. They are no more just skilled labour but create new products. The black and white forms represent the establishment of two niche layers of design concept as well as the execution by the artisans. Symmetrical and graceful in its representation, the overall form takes tradition to the next level of perfection and embodies a high degree of quality. The blossoming visual also represents growth.

The symmetry of the logo makes it appear same from front or back.