The most common way to express ourselfs beside talking is by gesturing. The logo is embedding one of the most frecvent handgesture used for “ excellente “. We created a simple graphic element with a very powerful message : good quality goods and support of craft producers. We propose the using of high contrast color schemes but other pastel color schemes are presented as well in our proposal. The tyface comes in the support of the drawing,and highlights the importance of the graphic element.