The whole essence and tradition of handicraft (and perhaps the world as we know today), began by mastering the use of hands.
The logo represents this essence through the stylization of the element hand. The multiple hands symbolize the variety of handicrafts and the various ethnic groups existing in the world and the good care that we should have with the globe.
In essence, the logo aims to represent the concept "Embracing and shaping the World through the Handicraft."
Innovation is printed through the visual style and sustainability through the continuous cycle of hands (similar to the universal symbol for recycling).