Crafting Excellence

Competition Details
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three ways, three thoughts, THREE DIMENSIONS

by Shreya Sarda
Co-authors:

I’ve been living in India for the last 27 years and have realised a lot from the values of laborious, creative, and sustainable handicrafts. It involves people as a group and in this unique way it lays the basis of a very strong foundation. It is amazing to see how people interact with mother-earth and create. One set of creation leads to another. The thoughts in the mind are translated into reality through work by hands. This attribute brings people close to the overall ecology of the place in terms of both economic as well as environmental sustainability. In some places the output and effort of created work by hand is means of livelihood, in other cases it is an answer to a human condition and sometimes it is just a simple appreciation of beauty that has been realised though action.
The kind of handicrafts created across the globe are very distinctive. When I envision the concept of handicrafts in isolation, from one place to the other, the various characteristics and intricacies from a local place to the other come to light. All these unify when looked upon from a distance and the idea of use of hands and crude methodologies bringing about the finest outputs in revealed.
The symbol of a swirl shows movement and brings about the three aspects of handicrafts. The same symbol of a swirl is used in the three contexts to reveal each of: tradition, innovation, and sustainability. The first tab shows it as a simple artwork on a flat surface. The second tab reveals it as the creation that takes place by hand, hence the innovation. In the third tab, the swirl translates itself as the foliage of a tree and marks sustainability.
The color scheme used is earthy, keeping in mind the nature of the excellence awards. This symbol is conducive to web as well as print. It can be printed or extruded in various stationery. At the same time its simple character and bold form makes it viable for use in metal, weave, pottery etc. It can be made in single color or multiple options. The typography used is simple and international in character. This can be used without the typography also.
As it goes well: All the handicrafts is an expression of the human feeling realised by the use of hands creatively.