This seal-like logo optimistically expresses the vibrant energy and cultural rhythms of the handicrafts. Reflecting cross-cultural tradition, the trademark is dynamically woven together. The pattern is crafted with exquisite precision demonstrating innovation and excellence. It is ongoing, cyclical and sustainable.
When applied in various collateral the brand system provides a fun, highly energetic and contemporary spirit. Though rooted in tradition it is updated to be modern, fresh and forward-thinking.