Crafting Excellence

Competition Details


by hschellh

This logo represents the special balance of tradition, innovation and sustainability that is at the core of this program’s mission. The balance of these themes is not a static action, it moves back and forth, overlaps, and is constantly in motion. The mark reflects a cultural intertwining of patterns that continually move and re-invent themselves in a contemporary way. The three themes revolve around the daily cycle of life of which they are a vital part.

In application the brand’s spirit is ultra-dynamic, uplifting, contemporary and inspirational. This is where heritage and modern meet.