This logo represents the special balance of tradition, innovation and sustainability that is at the core of this program’s mission. The balance of these themes is not a static action, it moves back and forth, overlaps, and is constantly in motion. The mark reflects a cultural intertwining of patterns that continually move and re-invent themselves in a contemporary way. The three themes revolve around the daily cycle of life of which they are a vital part.
In application the brand’s spirit is ultra-dynamic, uplifting, contemporary and inspirational. This is where heritage and modern meet.