LOGO for the UNESCO Award of Excellence for Handicrafts
The Earth and The Life
Using traditional skills, patterns and themes in innovative ways every Craftsman has a challenge to
create an excellence in his/her Handicrafts. UNESCO’s Award of Excellence for Handicrafts give
those hard workmanship an appreciation to every craftsmen in his her field. To design a logo which is not
influenced by any bias, grounds us to the mother earth and the elements brought up by us from the earth.
Keeping the great bonding of craftsman to his/her crafts the logo has been designed.
Brown colour symbolizes the earth “the mother goddess”
Yellow colour of a flower indicate the growth
A strong relationship of the earth and the life on earth is expressed which are perfectly interlaced.