Shaping Craft- The Basic concept derive from Spining Wheel
( Charkha- Traditional and hand crafted device for spinning thread or yarn from natural or synthetic fibers.)
Mahatma Gandhi brought the charkha into larger use with his teachings. He hoped the charkha would assist
the peoples of India achieve self-sufficiency, stability and independence. and also represent a peaceful revolution.
The beautiful and well composed logo is representing a visual sense of traditional craft.
The Crafted and moving wheel represents the stability , sustainability and excellence of all round growth for artesian, the ‘I’ is represents the innovation and sky blue color is giving us a unended space for invention.