Crafting Excellence

Competition Details
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Entwined for Success

by van
Co-authors:

For me, weaving is one practice that epitomizes the world of handicrafts. Despite the simplicity of its concept of crisscrossing single strips, it manages to transform seemingly insignificant elements into extremely functional, breathtakingly beautiful objects (artful in most cases—think grandiose tapestry) with limitless possibilities of form. Beyond the products themselves, we marvel at what skillful hands and creative minds realized such piece, and how this wonderment is best deserved by the practice of weaving.

The logo concept, two strips intersecting each other with one strip (gray) snaking under the fixed strip (light green), with its farther end (darker green) transforming into a meaningful part of what the fixed strip is forming. Using the image of weaving strongly relates to tradition, as this is a method has existed since ancient times, handed down for generations. As it continues to be relevant in the present, there is a need for it to be a sustainable practice as a livelihood. The weave also aims to reflect this through its crisscross orientation, implying the (co-)dependence and cohesion. For these practices to continue existing and for people to use this as a means of livelihood, there must be mutual development. Apart from its connection with the simple and natural, the color green is used for its vitality as a tip to innovation.

I prefer the logo to have a clean and modern look, to hold some separate distinction from the handicraft works it will be applied to, some of which may look indigenous, ornate or thematic/locale flair. I also wanted to infuse a sense of dynamism as reflected by the sense of motion of two strips in the midst of being woven together to emphasize how alive this trade is.