Crafting Excellence

Competition Details

Transforming Quality Globally

by Thom12


The Award for Excellence in Handicrafts distinguishes the human instinct to create.
Its logo emphasizing the hand in making contrasts the delicate nature of craft. Each are joined by the central red "i", composed of the simplest pure shapes and used by all cultures, from primitive to modern influential aesthetics.

The logo is shown in either one, two or four colors. In two colors, the red "i" attracts attention to the human quality of craft. With four color, the blue, orange, and green each draw from nature. The interaction with earth elements that provide us with materials to form an item of craft all originate from water and the sky, the earth or fire, and from plants.