The logo shows idea of tradition, innovation and sustainability. Tradition - The logo looks as made of wood & glass.Its the traditional way of handicrafts. The star shape at the top of logo represents 5 fingers of human hand. Shadow also shows tradition. Innovation - The logo has a modern 3D look.It shows the ability to adopt innovative changes by which handicrafts remain relevant, valuable and marketable in today’s changing world. Sustainability - Top of logo is in the form of a star & is blue colored. There is a top-pointed blue arrow at the middle.These shows the sustainability. Logo links traditional skills with innovation and thus attains sustainability.