Crafting Excellence

Competition Details
Wheels-of-change-colored_550x550_

WHEELS OF CHANGE

by Joumana Sader
Co-authors:

Circles are perceived as symbols for unity and continuity... By presenting each craft in a circle and having it connecting to the adjacent circle (similarly to mechanical wheels), the icon in this logo symbolizes the never-ending dialogue between past (heritage) and present (technology), between artisans from all over the world... It is this exchange of skill and knowledge that strengthens and livens up the Handicrafts sector allowing it to remain sustainable. The logo is all hand-drawn to further emphasize its crafty aspect.