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Crafting Excellence

Arts & Culture


Competition Brief

Create the official logo for the UNESCO Award of Excellence for Handicrafts – UNESCO’s flagship program for supporting craft producers.

OVERVIEW

Tradition, innovation and sustainability. Striking the delicate balance among these three elements is what distinguishes the recipients of UNESCO’s Award of Excellence for Handicrafts. Using traditional skills, patterns and themes in innovative ways, the Award of Excellence recipients have met the challenge of ensuring the continuity and sustainability of traditional handicrafts, while infusing their creations with their own creativity and innovative spirit.

Now in its 9th year, the Award of Excellence program exists in Southeast, Central, South and East Asia, Western Africa, Latin America and the Caribbean and will be extended to other sub-regions. This program supports craft producers in improving their product design and marketing techniques. Through providing training and support services, the program aims to help strengthen sustainable livelihoods. Another guiding principle of the Award of Excellence program is to encourage the linking of traditional skills with innovation so that handicrafts remain relevant, valuable and marketable in today’s changing world.

Your challenge is to design a logo representing the UNESCO Award of Excellence for Handicrafts program. This logo is intended for use on the program's stationery, brochures, and collateral materials including possibly in video clips, on signage and on the web.

Here is the link to the program on the UNESCO website.

DESIGN BRIEF

  • Your entry must only contain the words: Award of Excellence for Handicrafts
  • Your entry should include both a black and white and a color version.

Note:

  • Entrants must not incorporate any part of the UNESCO, United Nations logos or symbols in your design.
  • Entrants must keep in mind the international nature of the program and avoid any reference to a particular country, region, culture or religion.
  • If you are entering more than one concept, do not include these different concepts in the same entry, but instead create separate entries for each concept. This is not to be confused with variations of the same concept, which should be presented together a single entry.
  • Any person submitting a logo within the framework of the competition certifies and warrants that his/her proposal does not violate the rights of a third party or any copyright.
  • The logo that is selected for the UNESCO Award of Excellence for Handicrafts program will be the exclusive property of UNESCO. UNESCO shall acquire exclusive ownership of the winning logo by including the right of adaptation of the logo. All entrants must be prepared to assign full copyright of their design to = UNESCO, in the event their proposed design is selected as the Overall Winner.

Judging Criteria

Create the official logo for the UNESCO Award of Excellence for Handicrafts – UNESCO’s flagship program for supporting craft producers.

OVERVIEW

Tradition, innovation and sustainability. Striking the delicate balance among these three elements is what distinguishes the recipients of UNESCO’s Award of Excellence for Handicrafts. Using traditional skills, patterns and themes in innovative ways, the Award of Excellence recipients have met the challenge of ensuring the continuity and sustainability of traditional handicrafts, while infusing their creations with their own creativity and innovative spirit.

Now in its 9th year, the Award of Excellence programme exists in Southeast, Central, South and East Asia, Western Africa, Latin America and the Caribbean and will be extended to other sub-regions. This program supports craft producers in improving their product design and marketing techniques. Through providing training and support services, the program aims to help strengthen sustainable livelihoods. Another guiding principle of the Award of Excellence program is to encourage the linking of traditional skills with innovation so that handicrafts remain relevant, valuable and marketable in today’s changing world.

Your challenge is to design a logo representing the UNESCO Award of Excellence for Handicrafts program. This logo is intended for use on the program's stationery, brochures, and collateral materials including possibly in video clips, on signage and on the web.

DESIGN BRIEF

  • Your entry must only contain the words: Award of Excellence for Handicrafts
  • Your entry should include both a black and white and a color version.

Note:

  • Entrants must not incorporate any part of the UNESCO, United Nations logos or symbols in your design.
  • Entrants must keep in mind the international nature of the program and avoid any reference to a particular country, region, culture or religion.
  • If you are entering more than one concept, do not include these different concepts in the same entry, but instead create separate entries for each concept. This is not to be confused with variations of the same concept, which should be presented together a single entry.
  • Any person submitting a logo within the framework of the competition certifies and warrants that his/her proposal does not violate the rights of a third party or any copyright.
  • The logo that is selected for the UNESCO Award of Excellence for Handicrafts program will be the exclusive property of UNESCO. UNESCO shall acquire exclusive ownership of the winning logo by including the right of adaptation of the logo. All entrants must be prepared to assign full copyright of their design to UNESCO, in the event their proposed design is selected as the Overall Winner.

Prizes

Total prize money for this competition is $5000.

$3000 will be awarded to the Overall Winner which will be selected by UNESCO.

$2000 will be awarded to the D21 Judges' Picks, which will be selected by two D21 Advisory Board Members.

In addition, judges may elect to name Honorable Mentions.

The Most Popular will also be named but there will be no monetary prize for this award.

Jury

The individuals picking the overall winner on behalf of UNESCO will be announced shortly along with the D21 Advisory Board members.

About Competitions

The DESIGN 21 series challenges designers of all disciplines to find solutions to social and global issues. It’s guided by UNESCO’s premise that education, science, technology, culture and communication are tools to spread knowledge and information, build awareness and foster dialogue.

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