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Game Changers


Competition Brief

Design a game that aims to create change by improving lives or inspiring new behaviors.

A crisis can bring about change. It forces us to rethink our lives and our relationships and lead us to adopt new outlooks or rethink the way we do things. While the world has been rocked by a deep recession, many have seen the flip-side of this crisis as one of opportunity; the chance to start over, or reset priorities, to take initiative to create some positive and meaningful change in their lives, big or small.

The goal of this competition is to come up with the idea and design for a game that can improve lives or inspire new behaviors, whether personally, professionally or communally, to create change.

The game could teach an individual or a group new life skills or propose a more sustainable way of living, working or interacting either at home or in our community. It does not have to operate on a grand scale. Small is also welcome. The objective and spirit of the game should be to inspire or create positive change.

It can be a digital or online game, or take the form of a traditional board game, or simply be an activity that is interactive (like charades, for example). It can be designed for one, two or more "players." But it must be a game and that also means involving an element of fun.

Your game must be clearly explained with images and words (not words alone).

You must not enter any design that already exists on the market or has been put into commercial production, or that you do not own the rights to.

Judging Criteria

In addition to the general judging criteria of "overall effectiveness," "creativity," "practicality" and "aesthetics," which apply across our competitions and are stated in the Rules, the judges for this competition will be looking for the quality of the idea and how well it responds to the brief.


$2000 first prize

$1000 second prize

The entry with the most votes in our Public Vote will be recognized as the Most Popular award (no monetary prize will be given to this award).


Richard Hutten Richard Hutten's influential style as a furniture and industrial designer is recognized worldwide. In 1991 he graduated from the Academy Industrial Design Eindhoven and that same year started his own design studio. A key member of the collective Droog Design, Hutten has become one of the most internationally successful Dutch designers. His work lives in museums, galleries, hotels and homes around the world.

Emily Pilloton Emily Pilloton is founder/executive director of Project H Design. Trained in architecture at UC Berkeley and product design at the School of the Art Institute of Chicago, she started Project H to provide a conduit and catalyst for need-based product design that empowers individuals, communities, and economies. Former managing editor of, she has written for ID, GOOD, ReadyMade, taught design theory, and lectures worldwide. Her book, Design Revolution: 100 Products that Empower People, is a compendium of, and call-to-action for, product design for social impact.

About Competitions

The DESIGN 21 series challenges designers of all disciplines to find solutions to social and global issues. It’s guided by UNESCO’s premise that education, science, technology, culture and communication are tools to spread knowledge and information, build awareness and foster dialogue.

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