Culture Counts: UNESCO poster competition

Competition Details
Unescoposter2_550x550_

Hands

by Caroline Ku
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Talking puppet hands, slapping hi-fives and a firm clasp–these were the three hand gestures I used to communicate dialogue, mutual understanding and cooperation. The concept of using hands for the poster came from trying to communicate the same idea using human head silhouettes. I wanted to pick a subject that was universal, that neither included or excluded cultures, or genders. Heads can immediately identify both those things, but with hands, it’s more ambiguous. In each pair, one hand is in white and one hand is black. This is to utilize the cliché of black and white in visual communication to symbolize difference of races or cultures. Black and white are opposites and therefore represent the two extremes of a spectrum of racial and cultural diversity. The choice of the vivid, bright, carmine red is to express positivity. I chose red because it is a universal colour that speaks to all cultures. It symbolizes love, anger, happiness, luck, life, death, etc. The overall aesthetic of the poster is supposed to look very cut and paste. This is to create a primitive look that is also down-to-earth and speaks to everyone.