Culture Counts: UNESCO poster competition

Competition Details

2010, international year for the Rapprochement of cultures

by Maria Beatriz Ardinghi


The design shows a group of people with different cultures and ethnics embraced in a circle with their arms. The idea of different cultures is represented by the different colors that paint their arms, hairs and clothes. At the same time, the persons are equals, represented by the same graphics in order to emphasize that everybody has the same value. The concept of the rapprochement is done by the circle and the bodies touching each other.
The colors were choose to represent the earth. The primary and vivid color were avoid to establish a language that make a call to the natural aspect of the diversity.
The diversity is also reinforced on the title, where each word is written by one font and one different color, but keeping the same tones used on the image. There is a misalignment on the text to represent the randomness of the human races on the planet.