Like the freedom of a child’s dream, this logotype celebrates creativity and unlimited boundaries.
The letters forming the acronym DREAM strive beyond the framework of the square, honoring the creative arts for which the letters stand by suggesting that there are no limits if you dare to dream and think outside the box.
Consequently, this contemporary identity has been created with flexibility in mind. The DREAM letters will take on the color and texture of the surface on which the brand mark is being presented, continually conveying the underlying message of fleeting boundaries.
The color palette is equally flexible. Spectral colors of red, blue, green and orange interact with their tints in a playful and lighthearted way