Mark of Dreams: UNESCO's DREAM Center logo competition

Competition Details
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DESIGN OF OFFICIAL LOGO FOR DREAM CENTER

by Jose Carlos Pirralho
Co-authors:

Considering the aim of the the DREAM CENTER program, the author's idea in the creation of the official logo is to represent in one symbol the concepts which may be translated as the main stays of such an organization, i.e.
- the union and syncronazation of the efforts of different individuals, represented by the parallel arches in different sizes;
- the connection with the rainbow and its association to a treasure at the end - easily referred to the objective of helping underprivileged children in their quest to a better life;
- the colors, which are associated to the idea of joy that goes along with child environment;
- the sensation of depth, conveyed by the diminishing arches, which is inherent to the concept of DREAM.
The whole idea of united efforts, magic (treasure at the end of the rainbow), happiness and dream comes together in a symbol to which children may easily relate to .