The logo that I have chosen, in my opinion is what has been asked. It caters for both adults and children, appealing aesthetically to both at the same time. Children will look at the logo and think of fun and adults will be able to look at the logo and still be able to take it seriously. The colours aren’t too bold but are bright enough for them to still stand out like they should. The fact that I chose to represent the logo with a variety of colours I felt meant that it didn’t matter who was involved within DREAM centres that it was a place for all, that’s what I thought the different colours would help to represent. Also the fact that a spectrum of different colours represents hope was also a beneficial factor. I chose to colour the word DREAM and keep the word centre a solid black colour for a reason. It meant that the word DREAM was exactly that, the word was meant to look fun and appealing to anyone but on the other hand the word centre was supposed to give the impression of reliability and stableness. A place you can always rely on and will always be there for you, I always kept the word centre at the bottom to represent the foundation of the company and its organisation and of the centres. This is also represented by the spacing of both the words; DREAM is all spaced out apart from each other like they are floating whereas the wording for centre is all together and stuck to one another.
The letter D of the word dream is also in the shape of a person, it’s not based on a fixed representation of anyone so it could represent everyone. It also shows the person reaching for the star which is situated at the top of the logo. It is meant to show that anyone can make a dream happen. Anyone can reach for them stars in the sky.